Indie SaaS
Build an analytics stack as a solo or indie founder
You don’t need a data team to know where users drop off. You need five core events, automated alerts, and a workflow that fits inside your maker schedule. Use this blueprint to instrument once and stay focused on shipping.
1. Instrument the minimum viable funnel
Track five events before anything else: - Landing page view - Account created - First project (or core action) created - Invite sent or integration connected - Upgrade / revenue event Give each event a simple, future-proof name (e.g., project_created) and keep properties lightweight (plan, source, device).
2. Centralize everything in one privacy-friendly tool
Skip the “GTM + GA4 + Segment + dashboard” sprawl. As a solo founder you need a single source of truth that shows funnels, cohorts, and drop-off alerts without setup debt. AnalyzeUser ships with opinionated templates so you can copy an onboarding funnel in minutes instead of weeks.
3. Automate alerts instead of dashboards
Create notifications for: - Drop-off spikes (>10% change WoW) - Trial-to-paid conversion dropping below target - Pricing page exits above 50% These alerts keep you from refreshing dashboards all day and surface only the leaks that matter.
4. Annotate every launch
Use a simple spreadsheet or Notion table to log “date, change, expected impact.” When an alert fires, you instantly know whether a code deploy, pricing tweak, or marketing launch caused the movement.
Tool stack we recommend
- AnalyzeUser for funnels, cohorts, and drop-off alerts
- Supabase or Firebase for auth + event forwarding
- PostHog feature flags or LaunchDarkly Lite for quick experiments
- Notion or Linear for annotations and experiment logs
Weekly ritual to keep you honest
- Every Monday: review funnel conversion + open alerts.
- Pick one leak to fix, ship an experiment within 72 hours.
- Annotate the change and monitor the same metric for 5–7 days.
- Document the result (win/loss) to build your own playbook.
Want the templates?
AnalyzeUser ships with the indie founder preset: pre-labeled events, onboarding funnel, pricing drop-off alerts, and a Notion annotation pack.