Founder story
Chasing $10K MRR by fixing the funnel in front of us
We know we won’t reach $10K MRR by shipping more charts. We’ll get there by living in our own analytics, talking to founders every day, and documenting what actually nudges conversion. This is the honest account—numbers, mistakes, and the plan we’re executing.
Months 1–2: Building the wrong thing (and learning fast)
- Initial launch was a generic analytics clone—too broad to stand out.
- Founder interviews revealed the real pain: nobody could see where users dropped off.
- Pivoted copy, rebuilt onboarding, and committed to a single promise: show the leak.
Months 3–5: Early traction signals
- Shipped drop-off alerts + simple cohorts; onboarded 15 design partners.
- Used our own tool to spot a 45% pricing abandon rate—fixing it cut churn by 30%.
- Publishing the drop-off audit playbook tripled organic traffic and filled the waitlist.
Now: Chasing the first $10K in MRR
- Two flagship features (privacy checklist + Mixpanel importer) are in production rollout.
- Pipeline includes three teams migrating off heavier tools—closing them gets us halfway to the goal.
- The plan: keep shipping playbooks, iterate with design partners, and document every win in public.
The metrics we watched every Monday
- Activation rate (signup → first project created)
- Average time-to-value (from signup to first meaningful action)
- Drop-off between each onboarding step, segmented by traffic source
- Number of drop-off alerts triggered per week
What we’d do again
Talk to users daily, document every problem in public, and build guides alongside features. The Mixpanel comparison article alone brought in three enterprise leads. Content plus product improvements created a flywheel we’re still riding.
Ready to fix your own funnel?
Everything in this case study is built into AnalyzeUser: drop-off detection, privacy-first event tracking, and ready-to-use reports.